Library of Growth

A method of comparing two versions of a webpage or app to determine which one performs better.

A plan for attracting and acquiring new customers.

A strategy that encourages companies to create new market spaces, rather than competing in existing markets.

Testing and validating new ideas, strategies, or products through a structured process.

A visual representation of a company's value proposition, customer segments, channels, revenue streams, and more.

Testing and refining a company's value proposition, customer segments, and revenue generation models.

Semi-fictional representations of ideal customers, based on data and research, that help guide marketing and sales efforts.

The percentage of customers who stop using a product or service within a given period of time.

A study of the behavior and performance of groups of users who share common characteristics over time.

A unique advantage a company has over its competitors, allowing it to generate greater value for customers or operate more efficiently.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

The ongoing process of identifying, analyzing, and implementing improvements in products, services, or processes.

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

The practice of improving a website's performance and increasing the likelihood of users converting to customers with a set of techniques for improving the percentage of visitors who complete a desired action on a website or app.

Creating and launching new business ventures within a larger organization, often leveraging their resources and expertise.

The total cost of acquiring a new customer, including marketing and sales expenses.

The challenge of moving from early adopters to mainstream customers.

A representation of the customer journey from awareness to conversion, illustrating the stages customers go through as they interact with a product or service.

The sum of all experiences a customer has with a company, including interactions with products, services, and support.

The process of collecting, analyzing, and acting on customer feedback to improve products and services.

The estimated net profit attributed to the entire future relationship with a customer.

The process of dividing a company's target market into distinct groups based on shared characteristics, such as demographics, needs, and preferences.

An organizational function focused on helping customers achieve their desired outcomes and maximize the value they receive from a product or service.

Making decisions based on data analysis and insights, rather than intuition or guesswork.

The process of minimizing the uncertainties and potential pitfalls associated with business growth.

An innovation that displaces established market leaders by creating a new market or transforming an existing one.

A plan for keeping customers engaged with a product or service and maintaining their loyalty.

A comprehensive framework for achieving sustainable growth by addressing market, product, channel, and model alignment.

A pricing strategy where a basic version of a product or service is offered for free, with additional features or functionality available for a fee.

A plan outlining how a company will reach and deliver its product or service to customers, encompassing sales, marketing, and distribution channels.

A self-reinforcing cycle of growth that results from aligning Acquisition, Engagement & Retention, and Monetization strategies.

A marketing approach that prioritizes rapid growth through innovative and low-cost tactics.

A plan to achieve a company's long-term growth objectives, often involving market expansion, product development, or customer acquisition.

The process of validating or disproving assumptions about your product, customers, or market through experimentation.

A framework for understanding customer needs, the problems they face, and the desired outcomes they seek.

Jobs to be Done (JTBD) is a framework that focuses on understanding the specific tasks customers are trying to accomplish - their "jobs" - and how a product or service can be designed to fulfill these jobs. It emphasizes customer needs and behaviors over product features and specifications.

Measurable values used to evaluate the success of an organization, employee, or process.

A methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

The process of determining if there's demand for a product or service in the market.

A version of a product with just enough features to be usable by early customers, providing feedback for future development.

A plan for generating revenue from a product or service.

A metric that gauges customer loyalty and satisfaction by asking how likely they are to recommend a product or service to others.

A single, critical metric that captures the core value a company delivers to customers.

A significant change in a company's direction, often in response to market feedback or changing conditions.

The process of establishing a product's image in the minds of target customers.

The process of making a product stand out from competitors by highlighting its unique features, benefits, or branding.

A business methodology where the product itself is the main driver of customer acquisition, conversion, and expansion.

The point at which a product meets the needs and wants of a specific market segment.

A process to validate if a product or service meets the needs and desires of a target audience.

Metrics that provide immediate insights into the performance of a business and guide operations, strategies and tactics by helping teams make informed decisions